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	<title>DNA Partners</title>
	<link>https://dnapartners.co.uk</link>
	<description>DNA Partners</description>
	<pubDate>Thu, 29 Aug 2019 12:18:26 +0000</pubDate>
	<generator>https://dnapartners.co.uk</generator>
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		<title>home</title>
				
		<link>https://dnapartners.co.uk/home</link>

		<pubDate>Tue, 09 Apr 2019 11:02:01 +0000</pubDate>

		<dc:creator>DNA Partners</dc:creator>

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	︎
	


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		<title>about</title>
				
		<link>https://dnapartners.co.uk/about</link>

		<pubDate>Mon, 29 Jul 2019 12:12:55 +0000</pubDate>

		<dc:creator>DNA Partners</dc:creator>

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	︎

	
	ABOUT


DNA Partners is a commercial sales and communications agency founded by Alice Breed that proudly represents a select number of brands who share core values surrounding sustainability, craftsmanship and the significance of inspirational people. 
Alice is a Business Consultant in the contemporary interiors sector with over 20 years of experience. Over the years she has advised trade bodies and media companies, as well as worked in-house with manufacturers and B2B design event organisers, providing her with a unique knowledge and experience of how the industry works.
 As an agency DNA Partners utilises this reliable reputation and connects manufacturers of contemporary design products and their creative team with their users. These range from interior designers and architects, design-savvy consumers,&#38;nbsp;and the larger retail network. Together with her colleagues at DNA Partners Alice thrives on bringing people together across the industry to create projects&#38;nbsp;and forge new relationships, with the ability to nurture these&#38;nbsp;far beyond the completion of any project. 

—

“Over the past 12 years the DNA of the agency has always stayed the same, however, the direction has become much clearer over time. It’s important that the brands I partner with focus on people, design, ethical processes, and most importantly have traceable sustainability policies. Products have to be made well, last a long time and use as little resources as possible because we cannot continue to fill the world with damaging products anymore.”

- Alice Breed, Founder -
&#60;img width="1200" height="1800" width_o="1200" height_o="1800" data-src="https://freight.cargo.site/t/original/i/8072f22bcce98c05e519b37c1bf37068b43f3cff9755e5a931a55cd747cd63ab/DNA_Alice_01.jpg" data-mid="214302543" border="0"  src="https://freight.cargo.site/w/1000/i/8072f22bcce98c05e519b37c1bf37068b43f3cff9755e5a931a55cd747cd63ab/DNA_Alice_01.jpg" /&#62;



Contact Us


DESIGN.
IT’S IN OUR DNA.
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	<item>
		<title>services</title>
				
		<link>https://dnapartners.co.uk/services</link>

		<pubDate>Mon, 29 Jul 2019 09:49:02 +0000</pubDate>

		<dc:creator>DNA Partners</dc:creator>

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	︎

	


SERVICES



















DNA Partners work with contemporary design brands from across the globe. Explore how you can work with us below.






























	COMMERCIAL
Commercial Sales Agency
FF&#38;amp;E Consultancy&#38;nbsp;
Business Consultancy
	
COMMUNICATIONSMarketing Services
Branding Consultancy
Social Media Management
 



	SCENT SPACE
Interiors Scent Consultancy

Sensory Workshops

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		<title>partners</title>
				
		<link>https://dnapartners.co.uk/partners</link>

		<pubDate>Thu, 25 Jul 2019 16:05:45 +0000</pubDate>

		<dc:creator>DNA Partners</dc:creator>

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	︎

	


PARTNERS
COMMERCIAL AGENCY

&#60;img width="480" height="480" width_o="480" height_o="480" data-src="https://freight.cargo.site/t/original/i/c8306d6d62155089fe5323c2996c49e9bc0c9604366548050f1e4fad16a52471/ASTEP.png" data-mid="133443296" border="0"  src="https://freight.cargo.site/w/480/i/c8306d6d62155089fe5323c2996c49e9bc0c9604366548050f1e4fad16a52471/ASTEP.png" /&#62;
&#60;img width="800" height="576" width_o="800" height_o="576" data-src="https://freight.cargo.site/t/original/i/f4481a2b5284523e7d5a22572b3523a0e1b0a30187f1605c3b4853fbe8201e62/BRDR-white.png" data-mid="47573305" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/800/i/f4481a2b5284523e7d5a22572b3523a0e1b0a30187f1605c3b4853fbe8201e62/BRDR-white.png" /&#62;
&#60;img width="1309" height="1199" width_o="1309" height_o="1199" data-src="https://freight.cargo.site/t/original/i/9abd52759454d72629b90286d008384dc71a886e5094842f395f671f5dbec58b/FORA-FORM_ENG_stamp_logo_1929_slogan_white_hr.png" data-mid="133447068" border="0"  src="https://freight.cargo.site/w/1000/i/9abd52759454d72629b90286d008384dc71a886e5094842f395f671f5dbec58b/FORA-FORM_ENG_stamp_logo_1929_slogan_white_hr.png" /&#62;
&#60;img width="800" height="576" width_o="800" height_o="576" data-src="https://freight.cargo.site/t/original/i/e8bebe70d65728a902cd36665052d1e5d88e1cc05557ccdbb7e9e65807e661ce/WORKS-white.png" data-mid="47564055" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/800/i/e8bebe70d65728a902cd36665052d1e5d88e1cc05557ccdbb7e9e65807e661ce/WORKS-white.png" /&#62;
&#60;img width="314" height="250" width_o="314" height_o="250" data-src="https://freight.cargo.site/t/original/i/893f47b44370dd56b9482224ea6afffb2e350a7b9c6c577926a4c8ddc4861d99/Ragnars_Logo_2.png" data-mid="137046455" border="0"  src="https://freight.cargo.site/w/314/i/893f47b44370dd56b9482224ea6afffb2e350a7b9c6c577926a4c8ddc4861d99/Ragnars_Logo_2.png" /&#62;
&#60;img width="800" height="576" width_o="800" height_o="576" data-src="https://freight.cargo.site/t/original/i/8c6144c92599d6bd93b651b0608d646d8cdfd0b8a8517cf1844b355da051e532/SOVET-white.png" data-mid="47564053" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/800/i/8c6144c92599d6bd93b651b0608d646d8cdfd0b8a8517cf1844b355da051e532/SOVET-white.png" /&#62;
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		<title>contact</title>
				
		<link>https://dnapartners.co.uk/contact</link>

		<pubDate>Mon, 29 Jul 2019 12:14:46 +0000</pubDate>

		<dc:creator>DNA Partners</dc:creator>

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	︎


	
CONTACT
For more information about our partners, 
or to work with us, please contact:alice@dnapartners.co.uk


	&#38;nbsp; &#38;nbsp; &#38;nbsp;︎&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;︎ &#38;nbsp; &#38;nbsp;&#38;nbsp; 

We’d love to stay in touch with you...

︎
DEALER NEWSLETTER
︎
PROFESSIONAL TRADE NEWSLETTER(We only send our newsletters when we have something we really want you to know about)


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		<title>projects</title>
				
		<link>https://dnapartners.co.uk/projects</link>

		<pubDate>Thu, 29 Aug 2019 12:18:26 +0000</pubDate>

		<dc:creator>DNA Partners</dc:creator>

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		<description>
	︎

	


PROJECTS


&#60;img width="2160" height="1080" width_o="2160" height_o="1080" data-src="https://freight.cargo.site/t/original/i/8674b98857f7d559780f33abcb3a2912cb67a7b4e86f7745ad1d53954855bd6b/Norwegian_Event_24_Banner_4.jpg" data-mid="218015565" border="0" alt="DNA @ LDF 2024 with INSIDE NORWAY" data-caption="DNA @ LDF 2024 with INSIDE NORWAY" src="https://freight.cargo.site/w/1000/i/8674b98857f7d559780f33abcb3a2912cb67a7b4e86f7745ad1d53954855bd6b/Norwegian_Event_24_Banner_4.jpg" /&#62;
&#60;img width="1667" height="2500" width_o="1667" height_o="2500" data-src="https://freight.cargo.site/t/original/i/95cbc40e49257888b2b2ad01fb1c1374a7b0e913d5ab61336f39440be1b2b16b/FORAFORM_2500px-24.jpg" data-mid="161819624" border="0" alt="DNA @ MATERIAL MATTERS 2022" data-caption="DNA @ MATERIAL MATTERS 2022" src="https://freight.cargo.site/w/1000/i/95cbc40e49257888b2b2ad01fb1c1374a7b0e913d5ab61336f39440be1b2b16b/FORAFORM_2500px-24.jpg" /&#62;
&#60;img width="712" height="1200" width_o="712" height_o="1200" data-src="https://freight.cargo.site/t/original/i/e9ba3f1e3e05f508dde5b4b2a9435ae0449d975987a9769c8a9364914dad22c3/CDW_23.gif" data-mid="179040499" border="0" alt="DNA @ CDW 2023" data-caption="DNA @ CDW 2023" src="https://freight.cargo.site/w/712/i/e9ba3f1e3e05f508dde5b4b2a9435ae0449d975987a9769c8a9364914dad22c3/CDW_23.gif" /&#62;
&#60;img width="2000" height="1332" width_o="2000" height_o="1332" data-src="https://freight.cargo.site/t/original/i/980b416bb7ee002997830efbcb7e03fc234c701e0e3ffe7bb9423e01741044b2/LSA_The-Greenhouse_IMG_4925.jpg" data-mid="51799647" border="0" alt="THE GREENHOUSE LSA" data-caption="THE GREENHOUSE LSA" src="https://freight.cargo.site/w/1000/i/980b416bb7ee002997830efbcb7e03fc234c701e0e3ffe7bb9423e01741044b2/LSA_The-Greenhouse_IMG_4925.jpg" /&#62;
&#60;img width="1519" height="1144" width_o="1519" height_o="1144" data-src="https://freight.cargo.site/t/original/i/f888f5ca7c96ab78d39d014b2328c6776be527ac45795c7df721cb9c16c5f89b/861EA747-4002-46CB-9383-0D126BEEDF7C.jpeg" data-mid="161810440" border="0" alt="NORDIC DESIGN X ARAM" data-caption="NORDIC DESIGN X ARAM" src="https://freight.cargo.site/w/1000/i/f888f5ca7c96ab78d39d014b2328c6776be527ac45795c7df721cb9c16c5f89b/861EA747-4002-46CB-9383-0D126BEEDF7C.jpeg" /&#62;
&#60;img width="2500" height="1680" width_o="2500" height_o="1680" data-src="https://freight.cargo.site/t/original/i/a22df62dc4d34b7eca806ef98caf6aed1ce3e8fd10ab70616fd74723b7a795b7/DL-AB-StMA-1982-online.jpg" data-mid="49509002" border="0" alt="70 ST MARY'S AXE" data-caption="70 ST MARY'S AXE" src="https://freight.cargo.site/w/1000/i/a22df62dc4d34b7eca806ef98caf6aed1ce3e8fd10ab70616fd74723b7a795b7/DL-AB-StMA-1982-online.jpg" /&#62;
&#60;img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/ad9c6193ebace6f29360307f0c4e49ab973ea6a75fd8cb3a03cb3e0019735f2f/New-Tendency.jpg" data-mid="49508999" border="0" alt="NEW TENDENCY X ARAM" data-caption="NEW TENDENCY X ARAM" src="https://freight.cargo.site/w/1000/i/ad9c6193ebace6f29360307f0c4e49ab973ea6a75fd8cb3a03cb3e0019735f2f/New-Tendency.jpg" /&#62;
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		<title>ASTEP</title>
				
		<link>https://dnapartners.co.uk/ASTEP</link>

		<pubDate>Wed, 28 Aug 2019 12:03:03 +0000</pubDate>

		<dc:creator>DNA Partners</dc:creator>

		<guid isPermaLink="true">https://dnapartners.co.uk/ASTEP</guid>

		<description>
	︎

	


ASTEP
Astep is a family business and one which puts social responsibility at the core of everything that it does. It is about to receive B-Corporation certification. The company is built on the principle of heritage. Founded by Alessandro Sarfatti, it has access to the archives of Gino Sarfatti (Alessandro’s Grandfather), Vittoriano Vigano and other great 20th century designers. Its innovation is largely driven by investing in new technologies and updating 20th century design classics to make them fit for the 21st century. All of this whilst putting sustainability high on the agenda - making products that will last, are repairable and leave as little trace as
possible on the planet. Astep's products have a timeless aesthetic eschewing any idea of fast fashion or mass production.
"We must work in all directions, and in each one find a small amount of innovation" – my father used to say this, and he was right; because as long as we move forward, towards something that’s more meaningful, more respectful and more relevant – each step is as valuable as the other, deserving the same consideration and respect.” - Alessandro Sarfatti


&#60;img width="1390" height="937" width_o="1390" height_o="937" data-src="https://freight.cargo.site/t/original/i/bc0d773ee272f66853040facb98bdd5daed89b2b3c7c2abcf3b859302bfbaf91/Astep_DNA_Partners_1.jpg" data-mid="156169837" border="0"  src="https://freight.cargo.site/w/1000/i/bc0d773ee272f66853040facb98bdd5daed89b2b3c7c2abcf3b859302bfbaf91/Astep_DNA_Partners_1.jpg" /&#62;




	
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		<title>BRDR KRUGER</title>
				
		<link>https://dnapartners.co.uk/BRDR-KRUGER</link>

		<pubDate>Thu, 22 Aug 2019 14:02:09 +0000</pubDate>

		<dc:creator>DNA Partners</dc:creator>

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		<description>
	︎

	


BRDR. KRÜGER
Brdr. Kruger was founded as a wood-turning workshop by brothers Theodor and Ferdinand Kruger in 1886. For generations they have collaborated with some of the world’s best design and architecture talents to create an ever-evolving collection of furniture. Brdr. Kruger are deeply involved in every stage of the design process. Today the 5th generation family company has evolved into a self-producing furniture brand, that celebrates, creates and evolves classic Danish design values, by embracing modernity. Continuing a legacy of craft and heritage, more than 130-years expertise is combined with modern techniques to create innovative designs with a timeless appeal.


&#60;img width="2910" height="1941" width_o="2910" height_o="1941" data-src="https://freight.cargo.site/t/original/i/ed0d39cb67b81da2721b4c927ff0b37d5f13720099720864acbd59cf48e609bb/Brdr_Kruger.jpg" data-mid="49432640" border="0" data-scale="70" data-no-zoom src="https://freight.cargo.site/w/1000/i/ed0d39cb67b81da2721b4c927ff0b37d5f13720099720864acbd59cf48e609bb/Brdr_Kruger.jpg" /&#62;



	
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		<title>FORA FORM</title>
				
		<link>https://dnapartners.co.uk/FORA-FORM</link>

		<pubDate>Wed, 28 Aug 2019 11:29:52 +0000</pubDate>

		<dc:creator>DNA Partners</dc:creator>

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		<description>
	︎

	


FORA FORM
&#38;nbsp;


Fora Form are Scandinavia's largest furniture manufacturers for meeting spaces and office environments. Since their beginning 93 years ago, Fora Form have manufacturered many design classics from Norway's past, but also nuture and support contemporary Norwegian designers whilst celebrating the design stars of tomorrow. They pride themselves on their environmental accountability and every product comes with an EPD. They are also proud holders of Nordic Swan Eco-label certification and quality assurance certification Mobelfaktor ISO9OO1 and 14001. In line with their Nordic values of egalitarianism and fairness, they ofcourse comply with ISO45OOI but go beyond that with exemplary working conditions offered to every employee. Every piece is designed to improve communication and support well-being while protecting their producers and the planet. Fora Form is currently part of the Llamhults Design Group.


&#60;img width="1440" height="1080" width_o="1440" height_o="1080" data-src="https://freight.cargo.site/t/original/i/9c5cfe8d7dfd978fedc20eefc7d0215d5a16fdfce56a46837730e345dec8db59/Senso-Frame-sofa-og-en-Atrium-stol-i-en-rolig-sone-hos-Fora-Form_fa91343311d004704fa3ce6a3567953a.jpeg" data-mid="133444385" border="0" data-scale="67" src="https://freight.cargo.site/w/1000/i/9c5cfe8d7dfd978fedc20eefc7d0215d5a16fdfce56a46837730e345dec8db59/Senso-Frame-sofa-og-en-Atrium-stol-i-en-rolig-sone-hos-Fora-Form_fa91343311d004704fa3ce6a3567953a.jpeg" /&#62;



	
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		<title>NEW WORKS</title>
				
		<link>https://dnapartners.co.uk/NEW-WORKS</link>

		<pubDate>Wed, 28 Aug 2019 11:34:55 +0000</pubDate>

		<dc:creator>DNA Partners</dc:creator>

		<guid isPermaLink="true">https://dnapartners.co.uk/NEW-WORKS</guid>

		<description>
	︎

	


NEW WORKS&#38;nbsp;


In 2015 New Works was founded by Nikolaj Meier and Knut Bendik Humlevik from the desire to establish a design house where design comes to life with care and intent, and where there is room for creative experiments — a place for new works.
Together with a small, dedicated team, they set out to define curated collection of elevated, yet accessible objects for living. It is through this objective that they shape the continuously evolving story of New Works. Their collection is at the intersection between old and new, light and dark, design and art. Their work pays homage to the strong Scandinavian history of craftsmanship and materiality, whilst challenging the contemporary forms of today. They collaborate with an international group of renowned designers and artists, who display a matching fascination for sculptural forms and honest materials.
	

&#60;img width="1000" height="667" width_o="1000" height_o="667" data-src="https://freight.cargo.site/t/original/i/a8a204ea9065bbeb615189ed7a67e319b99ab9d2a45f1cbf52716225d1097474/New-Works_Fall_2022_771_01.jpg" data-mid="156190007" border="0"  src="https://freight.cargo.site/w/1000/i/a8a204ea9065bbeb615189ed7a67e319b99ab9d2a45f1cbf52716225d1097474/New-Works_Fall_2022_771_01.jpg" /&#62;



	
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