THE GREENHOUSE
BY LSA & FRIENDS
![](https://freight.cargo.site/t/original/i/a7e2b8bbb170b71d27d0d38ee21352f5b8492ece8dadf4d7b9d3aac3e23f135a/IMG_4920.jpg)
![](https://freight.cargo.site/t/original/i/a8d3152ad028f4c9d3763deb926306e766dfca5bfa5ca3b8cdf055929b2fcd44/IMG_4931.jpg)
![](https://freight.cargo.site/t/original/i/c648dd4a24f83d5d585096028066a060c45364963b9d98483ee048b18927e877/IMG_4929.jpg)
This
September, as part of designjunction during the London Design Festival, DNA
Partners worked with LSA International to present ‘The Greenhouse by LSA &
Friends’. This immersive pop-up experience celebrated sustainable design and
eco-living in order to activate the brands new collection, CANOPY – a range of
100% recycled glassware products.
![](https://freight.cargo.site/t/original/i/1bf1aab3958b2aab4ec0899d0a42aa83d0b4f8be54daff6c656a39578bddf987/LSA_The-Greenhouse_IMG_4925.jpg)
Set
within a 260 sqm retail unit in the spectacular Coal Drops Yard in King’s
Cross, the empty industrial space was transformed into a green, urban oasis.
![](https://freight.cargo.site/t/original/i/377faefcfd6caac6a30528be8642747333fa0793b6c126ff2c90708af9d42370/IMG_4993.jpg)
![](https://freight.cargo.site/t/original/i/5c1f4f383e71da20db98c99bccc9ea7e07e2441bd6aa2356dac0a60ead728d6c/LSA_The-Greenhouse_IMG_4921.jpg)
![](https://freight.cargo.site/t/original/i/bfd3a1d39543a312ef77e6440dc0c64be50533acb2162984efe0fe93e4ccc731/IMG_4984.jpg)
![](https://freight.cargo.site/t/original/i/4240b44140f4b50665f0f56cec921c566f67fefa7d7277b2f70adbe9f7e15006/IMG_4917.jpg)
The Greenhouse showcased LSA International’s new collections alongside a selection of the brands most enduring pieces, highlighting their five-decade heritage of timeless design and traditional craft.
In order to further bring the space to life, DNA Partners brought together a mix of carefully curated products and concepts from like-minded brands – all of which share a commitment to sustainable living & design integrity.
Partners included; Vitra, String Furniture, Artcoustic, Made To Stay, Botanical Boys, pebble magazine, St Ives Liquor, Double Dutch, Kinto, Wild by Tart, Workshop Coffee, Small Beer Brew Co. and LifestyleGarden .
The
Greenhouse installation is part of an on-going strategy which aims to highlight
LSA’s core brand values, whilst elevating perception and reach.
![](https://freight.cargo.site/t/original/i/d7b96cab4f6b5ad039e2d32089a97a7a6e410df9015bca77ead7be83fc175511/LSA_The-Greenhouse_IMG_5039.jpg)
![](https://freight.cargo.site/t/original/i/341d1b5ffb023a5a08ef59c90daf4d38634323a055e051dcbbfcfa4260c7e270/LSA_The-Greenhouse-BettyOxladeMartin2942.jpg)