THE GREENHOUSE
BY LSA & FRIENDS
This
September, as part of designjunction during the London Design Festival, DNA
Partners worked with LSA International to present ‘The Greenhouse by LSA &
Friends’. This immersive pop-up experience celebrated sustainable design and
eco-living in order to activate the brands new collection, CANOPY – a range of
100% recycled glassware products.
Set
within a 260 sqm retail unit in the spectacular Coal Drops Yard in King’s
Cross, the empty industrial space was transformed into a green, urban oasis.
The Greenhouse showcased LSA International’s new collections alongside a selection of the brands most enduring pieces, highlighting their five-decade heritage of timeless design and traditional craft.
In order to further bring the space to life, DNA Partners brought together a mix of carefully curated products and concepts from like-minded brands – all of which share a commitment to sustainable living & design integrity.
Partners included; Vitra, String Furniture, Artcoustic, Made To Stay, Botanical Boys, pebble magazine, St Ives Liquor, Double Dutch, Kinto, Wild by Tart, Workshop Coffee, Small Beer Brew Co. and LifestyleGarden .
The
Greenhouse installation is part of an on-going strategy which aims to highlight
LSA’s core brand values, whilst elevating perception and reach.
